Cerave Re-Brand Packaging

This redesign project reimagines CeraVe’s cleanser and moisturizer packaging, along with the introduction of facial drying cloths as a new product. The goal was to enhance functionality, sustainability, and visual appeal while maintaining the brand’s clinical yet accessible identity.

The decision to redesign CeraVe stemmed from prior research into sustainable and user-friendly packaging. Notably, I explored eco-conscious toothpaste packaging for Unpaste and Zero Waste Outlet, which highlighted the need for minimalist yet effective product design in the skincare industry. Applying those insights, this project prioritizes efficiency, material sustainability, and an improved user experience, aligning with the modern skincare consumer’s expectations.